Jerry Del Colliano writes:
The first quarter sales package has arrived at Clear Channel’s seven station Tucson cluster.
The radio industry’s “leader” is at it again.
It appears the Evil Empire has the same low opinion of radio’s value as it does of its employees.
The Tucson cluster rates beginning in January start at $4 and go all the way up to – well, maybe not all the way up -- to $15 a spot.
That’s before negotiating.
Threatening.
Begging.
And before you dismiss these low rates because Tucson is one of Clear Channel's smaller markets, wait.
Clear Channel has dominant ratings in Tucson. Four of their FMs are in the top five.
And the Clear Channel Tucson cluster used to price spots in the $50-100 range. Talk about off price. Less is More has finally become less.
Read it all and comment here.