In this Conclave webinar Bob Shannon shares the lessons he learned while doing research for his new book, TURN IT UP! AMERICAN RADIO TALES, 1946-1996. In his book. Bob Shannon interviewed 57 of the biggest names in American radio history: Rick Dees, Dick Clark, Lee Abrams,Chuck Blore, Dick Biondi, Bill Drake, Alan Freed, Larry Lujack, and more. Many of his subjects offered never before told stories chronicling their involvement in the development and success of the AM-FM audio medium. But beyond the stories...what are the underlying principles that brought each of these individuals success? What techniques and values can be applied to today's media matrix? What are the "Lessons Learned from the Legends"? Expect memories, laughter and tears - but most of all, knowledge that only history can bring. (For more on Bob’s book including purchasing info, log onto www.americanradiotales.com.)
Bob Shannon's 41-year radio career took him from Tehran, Iran to Dallas, TX. A jock, programmer and former VP/Creative of TM Century, Shannon now runs bobshannonworks, a Bainbridge Island, WA-based company that writes, consults, and negotiates talent contracts. Shannon also is the exclusive United States rep for Zone Radio Imaging.
All Conclave webinars are hosted by Jay Philpott, air talent at 106-5 The Arch/St. Louis and current Conclave Board member.
