Who watches what and for for how long ...

From MediaDailyNews:

African-Americans Watch Most TV, Asians Least

African-American U.S. homes used their televisions more than all other U.S. ethnicity groups -- double the amount of Asians, who watch the least TV.

African-Americans were at 7 hours and 12 minutes per day, more than the U.S. average of 5 hours and 11 minutes, according to Nielsen. White TV homes were at 5 hours and 2 minutes; Hispanics, 4 hours and 35 minutes: with Asians at 3 hours and 14 minutes.

White homes added more DVR ratings points to TV shows than any other ethnicity -- 5.0 ratings, giving a 15.4% lift over live airings. Total U.S. DVR average is adding 4.3 rating points for a 13.0% gain over live TV airings. Asian households give programs a 13.8% lift -- 3.1 rating points; Hispanics, 7.2%, 2.4 rating points; and African-Americans, 6.9%, 2.7 rating points.

On average, 38% of U.S. TV homes have a DVR. White TV homes were the highest, at 40%; and Hispanic homes, the lowest, at 30%.

Read it all.