Friday, December 17, 2010

On being older and online ...

From OnlineMediaDaily:

Millennials, the 18- to-33-year-old population bracket prized by marketers, no longer dominates the Internet as it once did as activities like email and search become more common across all U.S. age groups. But a new study by the Pew Internet & Life Project found Millennials are still well ahead in areas like social networking, instant messaging, and playing online games.

The report -- the second by the Pew Research Center to study how different generations use the Internet -- highlighted how older Web users are catching up to younger ones across a range of online activities. In addition to email and search, a majority of Internet users of all ages search for health information, get news, buy products and make travel reservations or purchases, among other things.