And whether you like it or not, that's really what media is all about: selling product for sponsors. And he's the best at it there is, best there's ever been in St. Louis radio. FOP's endorsement sells whomever he speaks for and whatever they have to sell. Plus his show is entertaining as all get out.
He's smart enough to know that, at his age, he's got to have partners and associates who are younger and more in touch with Pop Culture than he might naturally be. Frank's charm lies in the way he relates to his own generation and ties it in to his partners' knowledge.
So why isn't this guy's show available for listening in every radio market? Fer goodness' sake, you can listen to that pitiful star-f**ker Ryan Seacrest everywhere Clear Channel plants an electron. I guess that's just a matter of economics. Mediocre radio divided by a bunch of markets = cheaper.
FOP's show isn't syndicated for one reason: the men and women who make the decisions, the executives and consultants, are all East and West Coast elitists who just do not get his act. Frank is consumately Middle America, Flyover Country, if you will. And, of course, his show is directed at adults, 35+, and that's an undesireable demo for teenaged ad buyers.
It's a good thing we have his show on KTRS every afternoon. It'll be a bad thing when he decides to wrap it up.
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