Saturday, December 5, 2009

Arbitron PPM Sep-Oct-Nov 2009, 6+


~~ No reportable exposure to this outlet was received for one or more days during the selected survey. The outlet may have been off-air, not encoded, or reported under Arbitron's Total Line Reporting procedure, with reportable exposures reported under the primary outlet.
* The minimum in-tab required for any non-standard selection or report period will continue to be 30. When standard age/sex demos are selected either within total persons or within Black / Hispanic / Other for a total report period, there will be no minimum in-tab required to run the report (these estimates may have suspect reliability and should be used with caution when intab is below 30).
The PPM Analysis Tool(tm) Software is not currently accredited by the MRC. Exported reports from the Arbitron PPM Analysis Tool are not accredited by the MRC.
Prepared with PPM Analysis Tool v12.1.9 on 12/03/09.© 2009 Arbitron, Inc.
Subject to the limitations and qualifications disclosed in the data and reports.

From Tom Taylor:  St. Louis – Classic hits "Arch" WARH rules, with an 8.5 share and the market's highest cume. Talk-and-sports KTRS keenly misses the St. Louis Cardinals. In September, during the pennant-chasing season, it posted a 5.2 share with a cume over 630,000. Now in November, it has sunk to a 2.1 with a cume under 230,000.

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