How many is too many?

Ad Execs Feel Less NFL May Be More

from MediaDailyNews:

Do NFL broadcasters want the league to add two more regular-season games? It would seem to be a no-brainer, but a top executive at one network offered a less than enthusiastic take Thursday.

The greater inventory in an 18-game schedule wouldn't necessarily lead to higher revenues, CBS head of sports sales John Bogusz indicated.

"I'm not sure the overall market would expand if we have two more games to sell," he said at a conference run by Sports Business Journal.

Bogusz sat on a panel that included two top sports buyers, who also expressed muted interest in added games. "Part of me says it adds more inventory so it lowers cost," said Omnicom Media Group's Tom McGovern. But on the flip side, the product could become diluted and viewership could drop off.

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