For instance, in one scenario, a site loses out on almost a third of its total ad revenue in year one when it ups the amount of content it puts behind a pay wall to 50 percent from 20 percent; Expenses stay the same. (Strangely, the model does not show any change in subscription revenue in that case). There are lots of variables—and it quickly gets complicated. But the Project invites visitors to plug their own numbers into the model, so it’s worth a look. Here’s the link.
So if you were making the decisions, how would you set up your paid-content website?
Discuss on the STL Media Message Board. (Registration required)
