Speaking of PPM ...

Arbitron had a local meeting recently and provided this PDF presentation.

According to our Secret Squirrel reporter, here are areas of special interest:

Docking and undocking times - (PAGES 13-16)

Diary: two stations cumed over 400,000
PPM: TEN stations cume over 500,000, one cumes nearly 900,000, over 2.5 its diary level! (PAGE 30)

Afternoon drive hours by hours average higher than morning drive, middays trump both.
(PAGES 34-37, 41-42)

The final page of the report offers this link for STL PPM subscribers.

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