Really? And starring and starting their day with Onion Horton?
"Mornings are going to really focus on politics, everyday life more than sports, then we'll focus more on sports as the day goes on,'' 1490 general manager John Helmkamp said. "We use sports as a jumping-off point to talk about life.''
Simmons owned WFFX-cum-AM1490/WESL shifts to the fornat we predicted a while back, and we wish them luck with it.
But the market is way too small and lacking in ad dollars for this kind of foolishness.
Simmons will sell off by the end of 2009 to an operator who will take their stations Bosnian or Spanish.
We've got a boatload of each within the station's reach.
