Among Affluent Americans, Print Media Is Tops
Death of Traditional Outlets Has Been Greatly Exaggerated
Throughout 2011, we have used our Mendelsohn Affluent Barometer to track new and traditional media use among American Affluents. This monthly survey consists of more than 1,000 online interviews with respondents making at least $100,000 in annual household income -- in other words, the 20% of Americans who account for about 60% of U.S. income and approximately 70% of U.S. net worth. The survey was conducted between March and May 2011.
Read it all here.
What this means, I think, is that the affluent have no idea about the web or how to use it. None at all.