Read it at AdAgeDigital:
YouTube's New Sell: Want to Buy a Web Series for $3.5 Million?
Pursuing TV Dollars With Big-Money Projects From Howcast, Endemol, Ben Silverman's Electus and Others
YouTube has pitched advertisers on funding big-budget web shows featuring stars like Kobe Bryant, Lady Gaga and "Dancing with the Stars" host Brooke Burke, asking millions of dollars to make them happen.
The pitches are part of YouTube's foray into Hollywood for polished, TV-style web video that can attract the kind of advertisers that devote most of their ad budgets on TV. The concepts were pitched as branded entertainment, shows created for or in conjunction with advertisers. YouTube is separately trying to seed the market for professional web video by funding as much as $5 million in startup costs for producers to create YouTube content channels around advertiser-friendly categories like food, fashion, sports and comedy.
The celebrity shows that YouTube recently proposed to advertisers -- so-called YouTube Originals -- would make the video site, best known for user-generated content and music videos, look more like a traditional TV network than ever before, according to pitch documents obtained by Advertising Age.
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Mike Anderson
He's been a recording engineer and a production guy, a radio dj, a PD and station ops manager, a teacher of radio, news and drama, a still and video photographer, a voiceover talent and a radio and New Media consultant. Anderson founded STLMedia.net, this blog, and all of the several Message Boards tied into this site over the years. These days he listens and watches and, occasionally, he laughs. He'll do that here.
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After an “honorable discharge” from a short career in St. Louis radio and television, Matt has been doing online stuff since 1999. When not providing Internet marketing services for local small businesses and managing over thirty websites, Matt writes here about the changing face of technology and how it affects both the media and consumers.
Joe Sonderman
Long-time STL radio personality and historian Joe Sonderman has granted STLMedia.net exclusive access to his carefully researched collection of the day-by-day history of the market. You're free to use it as you want as long as you credit Joe.
He's been a recording engineer and a production guy, a radio dj, a PD and station ops manager, a teacher of radio, news and drama, a still and video photographer, a voiceover talent and a radio and New Media consultant. Anderson founded STLMedia.net, this blog, and all of the several Message Boards tied into this site over the years. These days he listens and watches and, occasionally, he laughs. He'll do that here.
Send email to Mike.
Matt Gordon
After an “honorable discharge” from a short career in St. Louis radio and television, Matt has been doing online stuff since 1999. When not providing Internet marketing services for local small businesses and managing over thirty websites, Matt writes here about the changing face of technology and how it affects both the media and consumers.
Joe Sonderman
Long-time STL radio personality and historian Joe Sonderman has granted STLMedia.net exclusive access to his carefully researched collection of the day-by-day history of the market. You're free to use it as you want as long as you credit Joe.
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Listenable audio (Streaming MP3)
Country Radio Seminar Airchecks:
1984 - Part 1 (42:11)
1984 - Part 2 (44:38)
1985 - Part 1 (39:43)
1985 - Part 2 (43:33)
1986 - Part 1
1986 - Part 2
Comedy & Satire:
Lester "Roadhog" Moran (43:50)
Best of Ernie Kovacs (43:58)
Who's On First (04:09)
Trepidation Contest (12:43)
WDEE Sales Presentation (13:33)
Stan Freberg (10:41)
TM's Tomorrow Radio (17:38)
Classic Top 40:
R&R Time Sweep (44:41)
Bill Ballance (23:35)
Dees last show on WHBQ (33:21)
KRLA Los Angeles 1971 (54:21)
KHJ Los Angeles 1971 (56:44)
WFIL/WCAU-FM/WIFI (28:40)
Imus on WNBC (22:06)
'70's Radio - Part 1 (28:30)
'70's Radio - Part 2 (28:12)
WCFL Top 40 Finis - Part 1 (28:00)
WCFL Top 40 Finis - Part 2 (19:39)
WIBG/WFIL 1973 (21:34)
WIBG - The Greatest Giveway (28:47)
WFYR, 1974 (28:47)
WDHF, 1974 (26:19)
WMID, 1975 (28:59)
Don Rose last WFIL show (25:08)
KFRC-FM History of R&R (28:59)
Trade tributes:
R&R 15th Anniversary/1988 - Part 1
R&R 15th Anniversary/1988 - Part 2
American Airchexx #4/05-76 - Part 1
American Airchexx #4/05-76 - Part 2
American Airchexx #10/09-76 - Part 1
American Airchexx #10/09-76 - Part 2
Demos:
J's and Jamie Jingle Demo (12:48)
Last Contest (26:27)
Cave of the Seven Treasures (17:32)
Richard Ward Fatherley:
4th Great Plains Radio Symposium (20:01)
1984 - Part 1 (42:11)
1984 - Part 2 (44:38)
1985 - Part 1 (39:43)
1985 - Part 2 (43:33)
1986 - Part 1
1986 - Part 2
Comedy & Satire:
Lester "Roadhog" Moran (43:50)
Best of Ernie Kovacs (43:58)
Who's On First (04:09)
Trepidation Contest (12:43)
WDEE Sales Presentation (13:33)
Stan Freberg (10:41)
TM's Tomorrow Radio (17:38)
Classic Top 40:
R&R Time Sweep (44:41)
Bill Ballance (23:35)
Dees last show on WHBQ (33:21)
KRLA Los Angeles 1971 (54:21)
KHJ Los Angeles 1971 (56:44)
WFIL/WCAU-FM/WIFI (28:40)
Imus on WNBC (22:06)
'70's Radio - Part 1 (28:30)
'70's Radio - Part 2 (28:12)
WCFL Top 40 Finis - Part 1 (28:00)
WCFL Top 40 Finis - Part 2 (19:39)
WIBG/WFIL 1973 (21:34)
WIBG - The Greatest Giveway (28:47)
WFYR, 1974 (28:47)
WDHF, 1974 (26:19)
WMID, 1975 (28:59)
Don Rose last WFIL show (25:08)
KFRC-FM History of R&R (28:59)
Trade tributes:
R&R 15th Anniversary/1988 - Part 1
R&R 15th Anniversary/1988 - Part 2
American Airchexx #4/05-76 - Part 1
American Airchexx #4/05-76 - Part 2
American Airchexx #10/09-76 - Part 1
American Airchexx #10/09-76 - Part 2
Demos:
J's and Jamie Jingle Demo (12:48)
Last Contest (26:27)
Cave of the Seven Treasures (17:32)
Richard Ward Fatherley:
4th Great Plains Radio Symposium (20:01)
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Australian Cattle Dogs rule!