Saturday, August 7, 2010

DVR playback doubles, more spots watched ...

From MediaDailyNews:

New data from Nielsen says DVR playback has doubled within the year, viewers are watching more commercials during playback, and live program ratings are much less comparable to commercial ratings.

Nielsen says viewers watch between 40% and 50% of commercials during DVR playback. These numbers have climbed from previous estimates, where viewers were watching anywhere between 30% to 40%.

Read it all.