Saturday, August 7, 2010

CBS combines NYC radio & tv websites ...

... and there are more "roll ups" to come. Isn't this what Bonneville tried with their "Ultimate Ravioli" combo website a couple years back?

From MediaDailyNews:

CBS is rolling up all of the Web sites for its New York City broadcast properties, including TV and radio stations, into a single mega-site combining news and lifestyle content from WCBS-TV, WCBS-AM, WINS-AM and WFAN-AM.

The local super-site intends to increase the scale and efficiency of CBS Web operations by combining audiences for the individual sites. It will also boost audience engagement with online and broadcast channels alike by exposing visitors to new content they might not otherwise see or hear from 1010 WINS and WCBS-AM, all-news stations; WFAN, an all-sports station; and WCBS-TV (Channel 2), which has lifestyle, entertainment, and local news.

Read it all.