Saturday, July 24, 2010

TV Audiences Are Getting Older ...

... and the Networks Don't Care.

By John Consoli (TheWrap.com), July 21, 2010

The Big Four broadcast television network audiences are growing older by the year, with the median age of most viewers having risen nearly 10 years in the last decade across the board.

And the networks are to blame.  And they don't care, as long as they're beating one another.

Ten years ago, ABC and NBC had a median age audience in the low 40s; today, ABC is over 50 and NBC is right under 50. CBS is the oldest-skewing network with a median age in the low 50s.

Even Fox -- the once younger-skewing network -- is aging. Fox's audience was in the mid-30s 10 years ago, and now it's in the mid-40s.

Read it all.