Supermarket Sweepstakes ...

Why isn't any local radio/tv station tying into a local grocery for a revival of this old game show?

We're in a recession/depression, whatever, right? Food is the basics and better than cash and gold.  Give the contestant XX number of minutes to grab as much chow as they can, and award them a home freezer as a bonus if they win.  All other participants get to keep their booty.