Tuesday, May 4, 2010

Whites paid more than Blacks by Hatch Research ...

Whoa.  If I remember correctly, Hatch paid KHits respondents $90 for this same project.  KHits respondents are predominantly white and male.  Foxy listeners are, well, they're looking for Black chicks 35-49.  For $15 a project less.

I believe there is an issue here. Please let me know if and when this disparity gets fixed.

Subject: Hatch Research paid opportunity- any referalls?
Date: Mon, 3 May 2010 10:32:53 -0500
From: projects@hatchglobalresearch.com

Hatch Research is conducting a paid market research study on Music.

Qualified individuals must be African American Females, between the ages of 35 – 49 years old.

Qualified participants must listen to 95.5 FOXY as their number #1 RADIO STATION.

Participants will receive $75 for their time and participation in this 2 ½ -hour group interview at our Maplewood, MO location.

Please call, 314.768.2123, to see if you qualify!

Discuss on the STL Media Message Board. (Registration required)