Format tweak coming at K-HITS?

Email received by a potential research respondent...

Hatch Research is conducting a paid market research study on Music.
Qualified individuals must be MALES, between the ages of 34 – 41 years old.
Qualified participants must listen to 96.3 K-HITS AS THEIR NUMBER #1 RADIO STATION.
Participants will receive $90 for their time and participation in this 3-hour group interview at our Maplewood, MO location.
Please call, 314.768.2123, to see if you qualify!

Oh, dang...now the double secret phone number is public...