Saturday, July 30, 2011

E-Readers Are For Boomers, Smartphones For Millennials ...

Apparently it's all about presbyopia ... you know, that declining vision thing that comes along as you grow older.  And, yes, you WILL grow older.

There's a mobile device for every age group. New findings from media research firm Affinity suggest the growing range of connected gadgets entering the mainstream are attracting distinct audiences. The way it breaks down: E-readers are for baby boomers, PC tablets for Gen Xers, and smartphones for millennials.

Read it all at OnlineMediaDaily.