Thursday, March 17, 2011

Non-Traditional TV Viewing Surges ...

From MediaDailyNews:

Nearly one-third of urban media consumers watch TV on non-traditional platforms -- well over the average for the U.S.

Larchmont, NY-based media researcher Horowitz Associates says 31% of city consumers watch TV content on computer/laptops, mobile devices or tablets, or streamed from the Internet to the TV through so-called "over the top" devices, such as Apple TV, Xbox or blu-ray DVD players.

Horowitz says those who use alternative platforms for TV spend, on average, 15% of their video time on platforms other than traditional TV -- in addition to time spent viewing other traditional digital TV platforms: DVRs and video-on-demand services.

Read it all here.