Sunday, March 13, 2011

I like this, even though it's CBS ...

From TVWatch:

CBS Takes Aim At Newspapers With Local Websites

It makes sense that CBS CEO Leslie Moonves wants to make his company's single-market websites into the new local newspapers. He's got the wide reach of TV to promote the just-rolled-out sites.

Forget about going to the end of the driveway in the morning or even bothering to spread out the broadsheet on the commuter rail. Just fire up -- on the laptop or iPad -- a CBS site covering the local turf, with content drawn from its TV and radio stations.

"We think we can replace the Yellow Pages, replace the newspaper ... when you get up in the morning, you should be able to turn on that local CBS website and get everything you would need -- everything that would be provided by your newspaper," he told investors Monday.

Newspaper reading is declining, so there's opportunity to encroach in the print area. The new battleground is the web, where newspaper sites still dominate locally.

Read it all here.