Can Bob Pittman reshape radio?

The correct answer is No.  But Consultant Jeff Pollack thinks so, and he has a list of things Bob needs to get to work on pronto.  Here are a few of them.  Read the entire list here.

(Hint:  almost none of these are possible within the current economic situation.)

2. Prioritize the need for a return to creativity and innovation, rewarding new ideas that can reboot the content for this most portable of all the entertainment choices. Where are the new formats that will allow radio to engage younger demos?

And the new ideas are coming from which of the most recent radio generations?

3. Encourage fellow broadcasters to develop new farm teams in their smaller markets that will nurture new programming and on air talent in the process. That's the way it used to be and needs to be again.

And the money for this is coming from...where?

4. Support the need to maintain rate integrity. If you have a large audience, don't be embarrassed that you're not selling the latest sexiest medium. Size and reach of audience trumps everything, so get your rate.

Tell that to Best Buy.

6. Make connecting with the local community a top priority again. Minimize voice tracking and syndicated shows where a local personality can make a big difference.

See #3, above.