But the selection is not as advertised and I think they may have overestimated the market's willingness to pay.
In my case, it'd be a Roku add-on to NetFlix ($9 a month right there) and I'm not sure the extra bucks are worth it. Hulu needs to make their basic service available for free via Roku and other premium systems as it is via PC, then add the fuller layers of programming at maybe $6/month.
Broadcast TV is withering and CTV lost a million subscribers in Q2 and Q3. They need to make their financial demands more modest and their programming more robust in order to keep their ad-based shows in front of the all-important eyeballs.