About a month ago, Arbitron sent me the letter that you see here. I've been waiting forty years to hear from them.
I decided against getting involved. But, oh my God, think of the havoc I could have wrought with my own little PPM and a radio or five scattered throughout my house if I had identified myself as a 25-34 year-old African American, and asked for PPM's for my four imaginary kids and my imaginary 35+ year old wife.
Hoo-ahh! They would never know! Not a chance! And all the info would be blended into their results. I laugh!
And you think that no one has ever done this kind of counterfeit reporting before? Right.
I spent the dollar on a Filet-O-Fish sandwich at McDonalds. I think I got the better part of the deal.
Click on the image to see the letter larger.
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