Sunday, July 18, 2010

The June PPM monthlies are out ...

... and you can read them here. These are 6+ only and do not include cumes.  They are pretty much meaningless, as are ALL PPM numbers until the market stabilizes.

Remember that these numbers are developed from the creepy little spy boxes that respondents wear that hear whatever encoded music sources the respondents pass by, not what they actually listen to.  And there's a difference. A BIG difference.

I will have, in the next few weeks, a very important story regarding the efficacy of PPM ratings.  You'll want to hang in to read what's coming.