Bringing Old Spice back to prominence ...

I LOL'd out loud (Monk reference) when I saw the first Old Spice TV spots with Isaiah Mustafa. The link will take you to the YouTube channel, where you can see every one of the videos they shot in one day, in response to social media entries.

Over the last few days, Old Spice (yup, your Grandfather's after shave) took over the InterNet, lock, stock and delicious cake.  Of course, it's now Old Spice Body Wash and no longer an after shave, but the resurrection of the Old Spice product name is an amazing thing to hear and see.

Here's how it happened.