Not much HDRadio news lately ...

While many station have turned off their HD Magical Audience Extenders, the HDRadio Alliance continues to spend their client stations' money.

From MediaDailyNews:

The HD Radio Alliance, an industry consortium created to promote HD digital radio, is preparing a fresh wave of publicity in the New Year, with radio spots touting the availability of free HD2 and HD3 channels. Many radio stations are using HD to create niche channels devoted to a particular genre of music, e.g. all country or all classic rock.

The spots will also emphasize that the content is free, playing to what others have termed monthly "fee fatigue" among cash-strapped consumers. The HD Radio Alliance says the new spots will be heard on over 600 stations covering the top 100 markets, from Dec. 28 through March 28.

My God, put this crap to bed, will ya?  Stop wasting money promoting a horse that can no longer run! I mean, I've got buddies involved in this and I love 'em like brothers, but even the car guys have stopped talking about it. They sold four new HD radios nationwide for Christmas.  The only company with any interest left in this is Clear Channel and that's only because they have a few bucks invested in it.

Discuss on the STL Media Message Board. (Registration required)